In the Mix

Hisaka helps ‘Millionaire Matchmaker’

October 20th, 2010

You'll likely never see him on camera, but the ladies being matched on the new season of "Millionaire Matchmaker," which debuted Tuesday night on Bravo, would have never made it on the show without the help of one former Hawaii resident.

David Sato (pictured fourth from right) lived in Honolulu for 10 years — first as a college student, then a radio station employee and on-air personality, and finally a TV traffic reporter on KITV. It was the time in radio that earned him the name, "Dave Hisaka," which carried over to his duties on the morning and evening news on Hawaii's local ABC affiliate.

These days, Sato works as the assistant to the chief operating officer of the matchmaking company run by Patti Stanger, the star of "Millionaire Matchmaker." Sato's boss, Destin Pfaff, often appears on the show, as does vice president Rachel Federoff, whom he assists with the matchmaking registration process.

"I oversee all the girls who are coming in and get them registered for the club," explained Sato by phone from Los Angeles on Tuesday. "It's all behind-the-scenes stuff. … They filmed the new season in New York while I stayed behind and took care of the L.A. office."

Interestingly, talking to Sato on his cell phone means calling an 808 area code, even though it's been nearly two years since he returned to his home state of California.

"Everyone still has that number," he said. "And every once in a while, we get someone from Hawaii (who signs up) and it's an easy icebreaker."

Although he's completely uninterested in appearing on camera — "It's weird. They can't go out … (and) I like to remain anonymous," he said of the treatment his bosses get after being recognized from the TV show — Sato indicated he's still extremely excited to be taking his career in a new direction.

"It's not just matchmaking anymore," he said. "It's really become more than I ever expected.

"Destin is working on some movies, too, so there's all kind of stuff in the works."


Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered local nightlife, music and food since 2001.

2 Responses to “Hisaka helps ‘Millionaire Matchmaker’”

  1. JC:


  2. SassyFrass:

    Who's Dave Sato?

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