In the Mix

‘Tennesee Honey’ buzz builds

June 24th, 2011

Hear that? Nope, it's not the sound of intoxicated bees — the buzz in Honolulu lately has been the sound of Jack Daniel's fans (and non-fans, too) getting into the newest offering from a company known for keeping things simple.

Jack Daniel's Tennessee Honey is available in stores now. (Star-Advertiser photo by Jason Genegabus)

I didn't even have to open the sample bottle of Jack Daniel's Tennessee Honey given to me last month by Better Brands vice president of promotions Christa Wittmier to know that I'd like the stuff. Jack and I have been friends for more than a decade, although I don't spend nearly as much time with him these days as I did five or six years ago.

For the uninitiated, Jack Daniel's is distilled in Lynchburg, Tennessee and basically comes in three flavors: Black label (the one you see the most on store shelves and served at bars), Single Barrel and Gentleman Jack. The company also makes pre-mixed drinks called Country Cocktails and Jack Daniel's Perfect Mix.

It's the Gentleman Jack that's the most similar to the new Tennessee Honey, since it's flavor is smoothed out a bit more and sweetened just a tad via a charcoal mellowing process done twice on each batch of whiskey (other JD brands only go through the process once). But make no mistake — while the bottle has the Jack Daniel's name on it and a definite whiskey undertone to the taste, this new Tennessee Honey stuff is a lot sweeter on the palate.

Like regular Jack Daniel's, you can pour the Tennesee Honey over ice and sip it neat with a twist of lime. Add some cola for a sweeter version of the traditional Jack and Coke, or go the lemon-lime route for a surprisingly refreshing drink. Or, be a little more daring and add the Tennesee Honey to some freshly brewed sweet tea for the perfect companion drink to Hawaii's sweltering summer afternoons.

I also found some success cooking with the Tennesee Honey. It made for the perfect steaming liquid to go with fresh salmon filets wrapped in aluminum foil and tossed on the hibachi, and on another occasion carmelized nicely with some miso paste to make a tasty sauce for another fish dish prepared at home.

Want to try some for yourself? Jack Daniel's Tennessee Honey is currently available for purchase at Times Supermarkets on Oahu, Tamura's Fine Wine & Liquors, Fujioka's Wine & Spirits, Shiroma's Wine & More, Foodland Aina Haina and South Beretania, K-Mart, all Oahu Longs Drugs locations and Don Quijote.

Order some at bars located in the Shack Waikiki, Trump International Waikiki, PF Changs Waikiki, Home Bar & Grill, Sansei Waikiki, Uncle Bo's, Manifest, Nextdoor, SoHo Mixed Media Bar, Nashville Waikiki and both Side Street Inn locations in Honolulu.

On Tuesday, June 28, Jack Daniel's Tennesee Honey will host an official launch party at the Shack Waikiki. Doors open to the general public at 8 p.m. following a VIP pre-party; the night will feature $3 Jack Honey on special, bull rides, a photo flip book booth and DJ Osna spinning tunes until 4 a.m.

———

Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at jason@staradvertiser.com.

6 Responses to “‘Tennesee Honey’ buzz builds”

  1. NEENZ:

    Jason, I'm salivating...and I don't even drink whiskey (yet)!


  2. Jason Genegabus:

    @NEENZ:disqus : According to the bottle, it's a honey liqueur that's blended with Jack. I think you'll be pleasantly surprised!


  3. cw:

    beautiful. just beautiful. see you tuesday then?


  4. Bill Sodeman:

    Sounds perfect for diabetics... :/


  5. Anonymous:

    Hope you got paid for the advertisement.


  6. Anonymous:

    yummm!!!


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