In the Mix

Hawaiian Sun, H.I.C. team up

June 28th, 2011

The new boardshorts from Hawaiian Sun and Hawaiian Island Creations. (Star-Advertiser photos by Jason Genegabus)

If you're under, say, 25 years old, this post isn't for you. I don't really think there's a way for someone that young to fully grasp how cool these new boardshorts from Hawaiian Island Creations really are.

For those who grew up in the 1980's and early 1990's, this collaboration between two of the biggest brands from small kid time will surely make you do a double-take. There was a time when all my parents stocked in our fridge was Hawaiian Sun Passion Orange and Pass-O-Guava. And for a long time, local kids had just two choices when it came to boardshorts — H.I.C. or Town & Country Surf.

Now, a special, limited edition pair of boardshorts is available for purchase. Part of Hawaiian Island Creations' "Hydro Superstretch Series," the boardshorts are made with a blend of polyester and spandex — the latter of which gives them a stretchy feel. Hawaiian Sun logos are included on the inside of the waistband and one of the legs to go with all the images of the different cans the company distributes.

According to a representative from Hawaiian Sun, the boardshorts retail for about $60 and are available for purchase via the H.I.C. and Hawaiian Sun websites, or via one of their licensed online retailers. The boardshorts come in two colors, back and green, although the black ones are more difficult to come by.

This isn't the first time H.I.C. has partnered with another iconic local business. They recently designed a pair of boardshorts in collaboration with L&L Drive Inn.


Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at

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