Heineken shows aloha for Hawaii
People of a certain age in Hawaii — those old enough to drink alcohol, to be specific — know you can’t go wrong showing up to almost any social gathering with a cold pack of beer.
And despite the push to support locally produced products (and craft beer in general) over the last few years, many locals know there are three main choices that will keep the majority of people happy. If they’re not “Up for Whatever” or packing the Silver Bullet in their coolers, it’s a good bet the bottles they brought are of the green variety and filled with Heineken.
Even when Hawaii makes it into the national spotlight for its cuisine — as was the case earlier in June when CNN’s “Anthony Bourdain: Parts Unknown” filmed here — those green bottles are everywhere. Heineken may not be produced here, but it was the beer people on Molokai shared when Bourdain ventured there to talk story. (According to 2014 sales data, Hawaii is one of the top 10 markets in the United States when it comes to consumption of the brew.)
Heineken will say mahalo for the support in two pretty cool ways this summer. First, Honolulu will be honored with a special commemorative bottle as part of the Open Your City campaign. Now in its second year, the campaign features a limited run of city-specific bottles; Honolulu was one of 14 new cities selected this year along with places like Las Vegas, Los Angeles, Miami, Chicago, Boston and San Francisco.
“Honolulu is one of the world’s great cities, where the most beautiful environment meets the most exciting opportunities to truly experience life at its best,” Heineken vice president of marketing Ralph Rijks said in a statement. “We are recognizing Hawaii, and the people of Hawaii in particular, by doing our small part to help make a great city even greater.”
Find the special bottles wherever Heineken is sold; they're expected to arrive here soon, if not already available.
Heineken will also host the inaugural Heineken Pacific Mele on July 18 at the Waikiki Shell. Hawaii-born recording artist Kawehi will be joined by Japan’s Shugo Tokumaru and Southern California-based indie rockers Local Natives at the 21-and-over event. Score free tickets by visiting www.heinekenpacificmele.com.
Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at firstname.lastname@example.org and follow him on Twitter and Google+.