M Nightclub unveils new art
Honolulu’s nightclub and bar scene has seen its fair share of action in 2015, with lots of new additions along with tried-and-true venues renovating and reinventing themselves as all-new destinations.
For M Nightclub, there’s no need to overhaul the iconic nightlife destination — if it ain’t broke, don’t fix it — but its owners realize the benefits of strategic updates to keep customers excited about coming back week after week. And so, for the third year in a row, the club is celebrating its birthday with all-new artwork on its walls courtesy of three artists with global acclaim.
While the names Richard Wyrgatsch II, Charles Bojorquez and Alex Kizu might not ring a bell, graffiti fans of a certain age will definitely recognize the work of Slick, Chaz and Defer.
It’s quite the coup for M Nightclub, which also refinished its floors and repainted the entire interior of the club in preparation for the trio. Along with Defer’s standalone pieces hanging on the walls, Chaz’s work covers nearly every remaining open wall and pillar in the room. Hawaii-born Slick contributed a five-foot sculpture of a gun-toting mouse that looks awfully similar to the one who hangs out at a certain theme park in Southern California.
“What we’re trying to do is keep it fresh,” general manager Dan Punch explained. “It’s always a challenge. Especially now, there’s a lot more competition out there.
“So that’s why we put in new artwork every year. That’s why we bring these big acts out, to try and keep ahead of the competition.”
Also new for 2015 is additional exterior lighting, which Punch said helps increase visibility for the club with cars passing by along busy Ala Moana Boulevard. Instead of relying on trendy gimmicks or profit-shaving drink specials, M Nightclub has remained focused on improving the quality of visiting DJ talent they hire and providing local clubgoers with an enjoyable experience that turns them into repeat customers.
“It’s about doing the little things to keep people coming back,” Punch said. “This place has history around it … (and) I think that’s important to the local crowd. For 20 years this place has been a hotspot. We’re lucky, but you do have to keep it fresh. That’s why we’re going after these upper level guys we can afford (to book). We’re trying to bring in the best talent we can … to make it a draw.”
DJ duo GTA are the latest to visit from out of state, headlining Thursday’s anniversary party following appearances by DJ Four Color Zack on June 20 and T-shirt couture artist Adam Saaks on June 26. Sid Vicious (July 18), Alie Layus (July 24), Justin Credible (Aug. 8) and DJ Spider (Aug. 28) will help keep summer sizzling during the weeks to come.
Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at email@example.com and follow him on Twitter and Google+.