August 12th, 2015
Pepsi will combine two separate marketing campaigns later this month when the soft drink manufacturer hosts a pair of concerts at Wet ’n’ Wild Hawaii and Sea Life Park.
The Green and Katchafire will headline the Drink Aloha Concert Series, playing off a Hawaii-based promotional effort currently used in commercials and point-of-sale displays at local retailers. Throughout the rest of the United States, Pepsi calls its music campaign Out of the Blue, describing the shows as “an outlet for popular artists to perform at non-traditional venues for one-of-a-kind music experiences.”
The Drink Aloha Concert Series will kick off with The Green and Natural Vibrations at Wet ’n’ Wild on Aug. 29, followed by Katchafire and Ooklah the Moc at Sea Life Park on Sept. 5. Doors open at 5 p.m. for both concerts, with music starting at 6 p.m. and the headliner on stage around 8:30 p.m.
In addition to the music, Wet ’n’ Wild will offer exclusive access to water rides from 5 to 9 p.m. Aug. 29, including the new Waimea Whirl. At Sea Life Park, those with tickets to the concert can get into the park for free after 2 p.m. Sept. 5 to enjoy the park’s various attractions, including the popular dolphin show.
Tickets for the Drink Aloha Concert Series are $25 and available at all Local Motion stores on Oahu, the Wet ’n’ Wild and Sea Life Park ticket offices and online at www.flavorus.com/drinkalohaconcert. Foodland also offers a two-for-one ticket deal to customers who buy five participating Pepsi products, with a promo code given at the register.
Pepsi will also give out free tickets around Honolulu via its Drink Aloha vehicle and online using the hashtags #DrinkAloha and #DrinkAlohaFriday on Instagram.
Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at firstname.lastname@example.org and follow him on Twitter and Google+.