Ketel One searches for 'Master' Moscow Mule-makers in Waikiki
You don’t have to be a bartender to enter Ketel One’s Master of the Mule competition in Honolulu next week. But you do need to enter by the deadline — which is Thursday — for a shot at being invited to the finals at Sky Waikiki, 2270 Kalakaua Avenue, on Monday.
Vodka brand Ketel One is hosting the event to help pick an official recipe for the Dutch Mule, their version of the Moscow Mule cocktail. Traditionally made with vodka, ginger beer and lime juice and garnished with a lime wedge in a copper mug, the drink has exploded in popularity over the last few years.
Ketel decided to conduct their search in honor of the company’s 365th anniversary and 11 generations of family ownership. Before liquor conglomerate Diageo invested $900 million into Nolet Distillers nearly a decade ago in a joint partnership agreement, the Nolet family had kept things running smoothly in the Netherlands for hundreds of years.
Both amateur and professional mixologists are invited to present their version of the traditional Moscow Mule with a creative twist for a shot at the $1,000 cash prize for first place, $500 in cash and prizes for second and $250 in cash and prizes for third. Recipes must feature Ketel One, Ketel One Citroen or Ketel One Oranje as the main ingredient.
Submission deadline for entries is Thursday; submit an application and original recipe online at 6pillarsmarketing.com/ketelone. Approximately six to eight finalists will be chosen from submissions received by the deadline to participate in Monday’s final round of competition.
Jason Genegabus has covered the local entertainment, nightlife, music and bar scenes since 2001. Contact him via email at firstname.lastname@example.org.